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To write “The Impactful Vegan,” Robert Cheeke interviewed many prominent animal-people rights advocates. “What we need to do is win them over by leading by positive example. But what it’s probably going to come down to is innovation in food production and overall innovation in technology.” “We already have all of these plant-based meats. We already have alternative proteins that are being developed and already being sold and consumed right now.” Robert Cheeke explains that for-profit vegan businesses play a vital role in the animal-people welfare movement. “What we need to do is displace animal foods from the grocery stores and restaurants, and replace them with plant-based foods. And the only way to do that is through for-profit companies and products.”“The most compelling piece of evidence when writing ‘The Plant-Based Athlete’ was the fact that so many athletes experience improved recovery after exercise. By nature, most animal-based foods, animal protein, are pro-inflammatory. They create an inflammatory response in the body, whereas many plant-based foods – leafy greens, dark pigment fruits, legumes, nuts, root vegetables – have nti-inflammatory properties. I personally interviewed 60 of the world’s greatest plant-based athletes.”“And if we can grant those individuals that opportunity to live and let live by simply choosing something different to put on our plate and choosing something different to eat, that’s in alignment with the values and tenants of veganism, that’s compassionate, and that’s a plant-based meal, instead of eating animals.”
